A wine market built by
sellers, not middlemen.
Auction houses slow the trade and skim the middle. This is the open alternative — trusted sellers, real reviews, direct sales. Lower cost and less friction, for buyers and sellers alike. Every bottle lists directly on Wine-Searcher, so you reach a global audience of buyers quickly.
€0 to start·€5/month when it pays off·0% commission, forever
The auction floor vs. the open market
What changes when the middleman is gone.
Built for an open market
Everything a trusted seller needs.
Trade in the open: your reputation follows you, your listings reach real buyers, and the busywork — payments, shipping, your books — runs itself.
Found on the open market
Every bottle lists on your storefront and feeds Wine-Searcher — the open market where buyers already look, no gatekeeper deciding who sees it.
Reviews you carry with you
Public reviews and verified-seller status build the reputation auctions keep to themselves — so new buyers trust you from the first listing.
Photograph the label, keep the catalogue
AI reads the producer, vintage, region and condition off the label and drafts the listing — you review and publish.
Paid when they check out
Card payments through Stripe settle to your account at the moment of sale — no waiting weeks for a payout run.
Print the label, book the courier
MyParcel, PostNL and DPD are built in, with tracking that updates itself from booked to delivered.
A shop that's yours, not a lot
Your name, your domain, your terms — a storefront you own, not a lot lost in someone else's marketplace.
Your buyers, your relationship
The buyers are yours to keep.
Auctions keep buyer and seller strangers. In an open market you build a real relationship — import the customers you already have, and send them your new arrivals under your own name. No middleman standing in between.
Bring your buyersNo middleman, no cut
Pricing you can read in one line.
Start on the free plan. Upgrade to Premium (€5/month, or €50/year) for a custom domain, unlimited listings and priority support. We never take a percentage of a bottle you sell — and with no buyer's premium, your customers pay less too.
Build the open wine market with us.
Open your storefront in minutes, list alongside trusted sellers, and trade direct — no middleman.
Trusted sellers · public reviews · no middlemen